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HEART School Of Cosmetology: Rebranding On The Horizon

Acting manager of the School of Cosmetology, Jodine Williams, says that since its opening, the salon has catered to a mixed clientele and has many repeat customers. "We have a great flow of clientele and we also have a pretty good retention rate here."

And with a pending rebranding of the salon (including a name change), which is to take place later this month, there are also plans to increase the services offered.

According to Williams, one of the salon's best assets is the effective floor strategy implemented. "For hairstyling we have our wet area, setting and drying areas as well as the styling area. It is not like a regular salon where you sit one place."

With the floor strategy, clients can also enjoy privacy. "We realise that persons want a certain level of privacy, and our service-specific areas allow for that," she added.

They also have a number of enclosed barbering units, manicure and pedicure stations, a skincare unit and a fully equipped spa room.

Williams notes that new, existing and soon-to-be clients of the salon can expect affordable luxury. "Persons are usually surprised when they see the prices that we have for our services."

In its attempt to maintain a competitive edge, the salon also has specially designed packages for clients to take advantage of, one of which is the bridal package. This can be customised based on requests. "We have our 'Executive Suite' where everything is done so there is no need to move."

The salon is open daily from 7 a.m until 9 p.m. On Saturdays from 8 am to 9 p.m. And on Sundays, from 10 a.m until 6 p.m.

The flexible opening hours have allowed clients to comfortably fit a visit to the salon into their schedules. "When we open at seven during the week, a number of clients come here before they go to work and then we also find that many leave work and come here for a particular service," says Williams.

To allow for efficiency, at any give time there is a minimum of 10 out of a maximum of 20 staff members on duty. The salon also has three salon supervisors, two of whom are resident trichologists.

The HEART School of Cosmetology salon is located at 10 Hope Road, Kingston 10. Telephone: 926-6639 or 929-1803.