Murad Honored by Beauty Industry West

Beauty Industry West (BIW), the west coast based beauty trade organization, is presenting the biennial Legend of the Year Award to Dr. Howard Murad, CEO of Murad, Inc., for his significant contributions to the beauty and health industries.

Beauty Industry West will grant this honorary award to Dr. Murad at a luncheon event on June 15, 2011 at the Crowne Plaza Hotel- LAX. Dr. Murad is being recognized for pioneering the Inclusive Health approach to comprehensive health and wellbeing that tackles cellular restoration through a three-pronged process - Topical Care, Internal Care and Emotional Self-Care, for creating one of the first medically supervised spas, and for developing innovative technologies and scientifically-proven formulas for complete skin and body wellness.

A board-certified dermatologist, trained pharmacist, and Associate Clinical Professor of Medicine at the Geffen School of Medicine, UCLA, Dr. Murad founded Murad, Inc. in 1989 as a way to share his groundbreaking skincare formulas to help users achieve significant measurable anti-aging results without surgery. Dr. Murad continues his innovative research and holds 18 patents for advances in the science of skin health.
Known as "The Father of Internal Skincare" for being an originator of the use of dietary supplements to promote skin health and as the pioneer of the use of Alpha Hydroxy Acids in topical skin care, Dr. Murad has received numerous recognitions including being named the "Best Forward-Thinking Doctor" by Vogue Magazine, an "Industry Visionary" by the International SPA Association, and was inducted into Dermascope magazine’s "Academy of Legends."

As a 2011 inductee, Dr. Murad joins past receipts of the BIW Legend of the Year Award like Annette Green, Founder of The Fragrance Foundation and Aida Thibiant of the Aida Thibiant Skin Care and Thibiant International.