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Long's School of Cosmetology opens on Wabash

"Building has rich history in beauty industry.

TERRE HAUTE — Cake, candy and doughnuts sweetened up the grand opening celebration this week of Long’s School of Cosmetology in Terre Haute.

The school, formerly known as Long’s School of Hair Design, is undergoing its own version of a makeover with a whole new look and business philosophy, said owner Loree Roberts, whose parents founded the Wabash Avenue business nearly 40 years ago.

"We’re family oriented," Roberts said. "We treat people the way you want to be treated."

A new sign will soon adorn the outside of the school, which has been operating since Ernest and Helen Long established the business in 1973.

While the technology has changed, much has also stayed the same over the past several decades, said Ernest Long, 89, who attended the grand opening celebrations Thursday. He also received a haircut from one of the school’s male students during the celebration.

Britanee Roberts, a fourth-generation member of the family, is now the head instructor at the school, which currently has 20 students.

The interior of the building at 1123 Wabash Ave., is also undergoing change as a new student break room is being added along with student lockers.

Child care services will also soon be available at the school, Loree noted.

"I’ve always enjoyed doing hair," said Sally Traverse of Seelyville, who will graduate from the school in July. Traverse worked at Indiana State University for 11 years and learning cosmetology represents a big, but exciting, career change, she said.

Andrea Gardner of Terre Haute is also close to graduating from Long’s. She plans to remain at the school as an instructor. "I really believe in what they are doing here," Gardner said. "I really enjoy it. I enjoy the people."

In addition to cosmetology skills, students at Long’s also learn important aspects of running a shop, such as operating a cash register.

"They get the basics on how to run a business," Britanee said.

The building that houses Long’s School of Cosmetology has a rich history in the beauty industry. For many years, beginning in the 1950s, the building housed Kuebler Beauty and Barber Supply. It later became home for Milady Beauty College and also Valley Beauty Supply. In the earlier 1950s, the building was the home of the East Side Bakery.

In addition to providing a place to learn about cosmetology, Long’s is also a place where customers can receive hair styling and other beauty-related services for a bargain price. Because students are performing the services, prices are reduced significantly. A permanent costs $20 at Long’s while a haircut is $7, Britanee said.

To graduate from Long’s school requires 1,500 hours and takes most students about 1 year, Loree said. If students attend the school full time each day, it’s possible to graduate in 91⁄2 months, she said.

Tuition is $3,300 and enrollment is limited to 20 students at a time. A down payment of $650 is required and payment plans are available, Loree said."

First published on tribstar.com.